The trend toward consumers choosing natural and organic products is going full throttle according to a new report from Research and Markets. 
 
According to the report, skin care products account for the largest segment in terms of revenue, and are expected to continue to dominate the organic personal care product market in sales across all the product segments in 2013. The launch of new products and widening distribution channels are boosting growth. Hair care came up as the second largest product segment followed by cosmetics, which is also expanding due to new entrants in the category and increasing availability of the products.
 
With an increase in awareness of organic personal care products across North America and Europe, North America was the largest consumer of organic personal care in 2013 and accounted for over 34.9% of the global consumption in 2013. Europe followed North America in terms of demand and accounted for over 28.9% of the global organic personal care product demand in 2013.
 
Germany and France were the primary consumers of organic personal care products in Europe together accounting for 17.1% and 13.6% market share respectively. Japan is expected to register the fastest growth among all regions accounting for over 42.6% of the total demand for organic personal care products in Asia Pacific. The belief in natural and organic remedies is already well ingrained in the culture of Japan; therefore it became easier for the manufactures to make the organic culture acceptable to the consumer.